The story of DAS Haaratelier
Even as a teenager, Monica – the founder of DAS Haaratelier – practiced new braided hairstyles on herself and her friends. However, she was drawn to the artistic path when she saw a young, blonde woman with real dreadlocks in Paris. She discovered that you could also wear beautiful braids with European hair. Until then, she had believed that you couldn't achieve these hairstyles with "white" hair. Upon returning from Paris, she soon began learning everything there was to know about braiding Afro braids. She browsed Afro shops and read everything she could find on the subject. She always enjoyed seeing what a short haircut could achieve in just one day's work… but she also realized how much effort and work went into it!
Soon, she had infected everyone around her and her circle of friends with her Afro mania! Naturally, it was inevitable that she herself could be seen sporting constantly changing variations of this amazing hairstyle...
2001
First professional relationship with the distributor Racoon Germany, where Monica had her hair extended for the first time. It was a completely new attitude to life! During that year, she repeatedly had the extensions added and wanted to walk through the world in style.
2004
The first website, then still called www.haar-verlaengerung.ch , goes online. Although it had a simple design, it enjoyed a growing number of visitors and customers within a few months. The simple concept worked, and it enabled Monica to become fully self-employed in 2006.
2006
Attending the Crown Academy in London, where Monica was able to deepen her knowledge of hair extensions and learn various braiding techniques, she also works closely with other hairdressers and extension specialists to stay up-to-date and offer clients detailed and comprehensive advice and service. As a professional, it's essential to be familiar with various techniques and the market. Visiting various trade fairs both at home and abroad is a valuable asset and essential to staying on top of the game. Because nothing stands still; everything is constantly moving and changing...
2007
Training to become a recognized hair therapist in order to be able to offer real help in matters of “hair problems” in addition to the wide range of services offered.
Introduction of the new tape system “Hair Talk” , which is well suited for fine and weak hair.
2011
The Monica Franco hair salon is officially registered as a sole proprietorship in the commercial register. The first version of the online shop, www.extremehair.ch , is launched, where Monica offers her own brand and her self-produced hair extensions to the general public for the first time. The old website is replaced.
2013
extremehair.ch is registered with the Swiss Institute of Intellectual Property under trademark number 634927. Since then, the brand has grown and is very popular among professionals such as hairdressers, barbers, and hair specialists.
2023
Migration of the online shop to a new, future-proof platform and consolidation of the brands that have emerged over the years through various projects and initiatives by Monica.